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His Exclusive Dating App Has Earned $100M+

Daniel Gendelman
  • Daniel Gendelman

  • Founder of Raya
  • $100+ Million revenue

📝 Half Baked tells the story of Raya

Back in 2014, Daniel Gendelman… noticed something. Dating apps were booming, but they were built for the masses. What if, instead, you built one for the elites? 

So, Daniel quietly launched a secretive dating app just for celebrities and high-profile creatives. To join, you needed two referrals and had to pass a social media vetting process by a team of 500 anonymous gatekeepers…

2015-2016: Celebrities and influencers began joining (mostly actors, musicians, models). The app quickly earned its “Illuminati Tinder” nickname…

2023: Raya’s reported valuation hit the $100M+ range. Still bootstrapped, with zero outside funding. The riches are in the niches as they say.

All of which goes to prove that while everyone is out there building for the masses, sometimes it’s better to solve a very big problem for a small number of people.

RIght now it’s AI apps that are booming 🔥

ChatGPT, Midjourney, Loveable, etc.

All solving small problems for lots of people.

What’s the Raya equivalent you could build, an AI app that would solve a very big problem for a small number of people? 🤔

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Updated: July 18, 2025

Business Ideas Database

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